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• DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)! ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.

• EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout. PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!

• PLAYS WELL WITH OTHERS - Prep your lids with Original Eyeshadow Primer Potion before applying for more vibrant, crease-free color that lasts all day. Mist your brush with All Nighter Makeup Setting Spray first for even longer-lasting color.