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How to Start Selling on Amazon: A Beginner's Step-by-Step Tutorial

Selling on Amazon can be a great way to make money and grow a business. Whether you are looking to start a side hustle or turn it into a full-time job, Amazon provides a huge marketplace for sellers. This step-by-step guide will help you start selling on Amazon, from creating an account to making your first sale.

Selling on Amazon Step-by-Step

Step 1: Create an Amazon Seller Account

The first step in selling on Amazon is creating a seller account. Go to Amazon’s homepage and scroll down to the bottom. Click on "Sell on Amazon" to get started. You will be asked to choose between two types of accounts: Individual and Professional.

  • Individual Account: Best for those who plan to sell less than 40 items per month. There is no monthly subscription fee, but you will pay a fee for each item sold.
  • Professional Account: Ideal for those who plan to sell more than 40 items per month. This account has a monthly subscription fee but offers lower fees per item sold.

Select the account that suits your needs and follow the prompts to complete the registration process.

Step 2: Set Up Your Seller Profile

After creating your account, you need to set up your seller profile. This includes providing information about your business, contact details, and payment information. Make sure to fill out this information accurately, as it will be used for verification and payments.

Step 3: Choose Your Selling Plan

Amazon offers two main selling plans:

  • Individual Selling Plan: No monthly subscription fee, but a $0.99 fee per item sold plus additional selling fees.
  • Professional Selling Plan: $39.99 monthly subscription fee plus additional selling fees.

Choose the plan that best fits your business model. If you are just starting and unsure about the volume of sales, you may want to start with the Individual plan and upgrade later.

Step 4: List Your Products

Once your account is set up, you can start listing your products. Here’s how to do it:

  1. Go to the Seller Central Dashboard: This is your main control panel for managing your Amazon business.
  2. Add a Product: Click on "Inventory" and then "Add a Product".
  3. Choose Your Listing Method: You can either match an existing product or create a new listing. If your product is already being sold on Amazon, you can match it to an existing product page. If not, you will need to create a new product listing.
  4. Enter Product Details: Provide detailed information about your product, including title, description, keywords, price, and quantity. Use high-quality images and ensure your description is clear and detailed.

Step 5: Optimize Your Product Listings

To increase your chances of making sales, you need to optimize your product listings. Here are some tips:

  • Title: Use clear and descriptive titles with relevant keywords.
  • Images: Use high-resolution images from multiple angles.
  • Bullet Points: Highlight the key features and benefits of your product.
  • Description: Provide a detailed description with relevant keywords.
  • Keywords: Use relevant keywords that potential buyers might search for.

Optimizing your listings will help your products appear in search results and attract more buyers.

Step 6: Set Your Pricing

Setting the right price is crucial for selling on Amazon. You need to be competitive while still making a profit. Research similar products on Amazon to see what prices they are selling for. Consider using Amazon's pricing tools, such as Automated Pricing, to help you stay competitive.

Step 7: Manage Your Inventory

Keeping track of your inventory is essential to avoid running out of stock. Amazon provides tools in the Seller Central Dashboard to help you manage your inventory. Make sure to regularly update your stock levels and restock when necessary.

Step 8: Fulfill Your Orders

When you receive an order, you need to fulfill it promptly. There are two main fulfillment options:

  • Fulfillment by Amazon (FBA): Amazon stores your products in their warehouses and handles the packing, shipping, and customer service. This can save you time and effort.
  • Fulfillment by Merchant (FBM): You handle the storage, packing, and shipping of your products. This option gives you more control but requires more work.

Choose the fulfillment method that best suits your business needs.

Step 9: Provide Excellent Customer Service

Providing excellent customer service is key to succeeding on Amazon. Respond to customer inquiries promptly, resolve issues quickly, and handle returns professionally. Good customer service will lead to positive reviews and repeat customers.

Step 10: Promote Your Products

To increase sales, consider promoting your products. Here are some ways to do it:

  • Amazon Advertising: Use Amazon’s advertising tools to create sponsored product ads.
  • Social Media: Promote your products on social media platforms like Facebook, Instagram, and Twitter.
  • Email Marketing: Build an email list and send out newsletters with promotions and updates.

Promoting your products will help you reach a larger audience and drive more sales.

Benefits of Selling on Amazon

Selling on Amazon offers numerous benefits that can help you grow your business and reach a vast customer base. Here are some of the key advantages:

Large Customer Base

Amazon has millions of active customers worldwide. By selling on Amazon, you gain access to this large audience. This means more potential buyers for your products. Unlike setting up your own online store, you don't have to worry about attracting traffic. Amazon already has it.

Trust and Credibility

Amazon is a trusted brand. Customers are more likely to buy from a platform they trust. Selling on Amazon allows you to leverage this trust. When people see your products on Amazon, they feel more confident about making a purchase.

Fulfillment by Amazon (FBA)

One of the biggest advantages of selling on Amazon is the Fulfillment by Amazon (FBA) service. With FBA, Amazon stores your products in their warehouses, handles packing, shipping, and customer service. This saves you a lot of time and effort. It also makes your products eligible for Amazon Prime, which can attract more customers.

Easy to Use Platform

Amazon’s Seller Central is user-friendly. It offers various tools and resources to help you manage your business. You can easily list your products, track your inventory, and analyze your sales performance. Selling on Amazon does not require advanced technical skills.

Marketing and Advertising

Amazon provides robust marketing and advertising tools. You can create sponsored product ads, run promotions, and use Amazon's powerful search engine to boost your product visibility. These tools can help you reach more customers and increase your sales.

Global Reach

Selling on Amazon allows you to reach international markets. Amazon has marketplaces in various countries. You can list your products on these platforms and sell to customers worldwide. This can significantly expand your business reach.


As your business grows, Amazon’s platform can scale with you. Whether you are selling a few items or thousands, Amazon’s infrastructure supports your growth. You don’t have to worry about website crashes or bandwidth issues.

Customer Support

Amazon handles customer service for FBA orders. This means you don’t have to deal with customer inquiries, returns, or refunds. Amazon’s professional customer support team takes care of it all. This allows you to focus on other aspects of your business.

Detailed Analytics

Amazon provides detailed analytics and reports. You can track your sales, monitor your performance, and analyze customer behavior. This data is invaluable for making informed business decisions and improving your selling strategy.


Starting your own online store can be expensive. You have to pay for web hosting, domain registration, and marketing. Selling on Amazon, on the other hand, can be more cost-effective. The platform offers competitive fees and no upfront costs. You only pay when you make a sale.

Continuous Improvement

Amazon is always improving its platform. They introduce new features, tools, and services to help sellers succeed. By selling on Amazon, you benefit from these continuous improvements.

Enhanced Security

Amazon’s platform is secure. They have robust security measures in place to protect your data and transactions. This gives you peace of mind and allows you to focus on growing your business.

Networking Opportunities

Selling on Amazon also connects you with a network of other sellers and resources. You can join Amazon seller forums, participate in webinars, and attend events. These opportunities allow you to learn from other successful sellers and improve your business.


Selling on Amazon can be a rewarding venture. By following this step-by-step guide, you can set up your seller account, list your products, and start making sales. Remember to optimize your listings, manage your inventory, and provide excellent customer service. With dedication and hard work, you can succeed in selling on Amazon and grow your business.